Google ads Tips

Google Ads Tips and Tricks 2022 Optimization

2022 Optimization Tips…

When it comes to Google Ads tips, optimization is key. In order for your campaigns to be effective, you need to make sure that your settings are as optimized as possible. Google Ads are powerful. Google Ads are also extremely complex, especially if you are managing many different campaigns with various goals.


What should I implement first? How can I optimize my website for Google so that it has enough time to learn? Why haven’t the last modifications I made resulted in any improvements?

These are some things to consider. In this post, I’ll present you with eight (8) Google Ads hacks that I’ve discovered to be very beneficial in increasing the effectiveness of my managed accounts, as well as those you should seriously consider.

1) Google Ads Settings

The Google Ad settings are crucial because they indicate what your ad is about to Google, how it looks like, etc. Google will use these settings to determine where your ad will rank and what Google Ads user is more likely to see your Google Ad.


There are many Google Ads settings, and while it may seem overwhelming at first, there are only a few that matter the most when it comes to improving Google Ad rankings. These include:


– Destination URL – Google Ads consider this URL to determine what your Google Ads is all about. Google Ads will prioritize ads that have a destination URL which tells Google it’s about the same topic as Google Ads ad copy text and image. In other words, Google Ads will prefer Google Ads that include a destination URL that aligns with Google Ad headline and description.


 Headline – Google Adword. Google Adword headlines are a crucial Google Ads setting which Google uses to determine your Google Ads relevance and quality score. I’ve seen many people neglect the Google ads headline, only looking at one or two ad headlines that they believe work best. In order to get better results from Google Ad, you need to use more ad headlines and spend more time testing and optimizing Google Ads headlines.


– Google Ad images – Since Google pays attention to the Google ad image, it is important that your Google Ad images align with Google Ads text and destination URL so Google can understand what your Google ad is about. In addition to that, you should test different Google ads images as this has proven to improve Google Ad quality score and conversion rate.


– Google Ads description – Google Ads description is not as important as the Google ads headline, but it can still help. Google will consider Google Ads description when determining how relevant your Google ad is and what kind of user might be more likely to click on your Google ad. Just like with Google ads headlines, Google Ads description should be tested.


– Google Ad extensions – Google Ads extensions are additional Google ads that show up on Google search results.


These Google ad extensions can help you improve your click-through rate by giving Google more information about the products or services that you offer, but they require testing to see which Google ad extension works best for your Google Ads.

2) Google Ad Extensions

Google Ads extensions are one of the most underutilized and powerful features in Google ads. They can help you improve your clickthrough rate by giving Google more information about the products or services that you offer, but they require testing to see which Google ad extension works best for your Google Ads campaign.


I recommend that you try Google ad extensions such as:


· Location Extensions – Let people near your business know your location with a targeted message to the area around your physical location or website visitors. You can also show a map of your store with directions on how to get there.


· Call Extensions – Getting calls from potential customers can be very valuable, and showing a phone number to make it easier for people to call you can increase your clicks. You can either show an ad with a click to call button or simply include the phone number of your business in the ad itself.

3) Call Extensions vs. Location Extensions – Which Is Better?

Location extensions are great because they allow you to show a map of your business’ location along with a text ad, which can help potential customers find your business.


Call extensions work very well for businesses with a high volume of calls, especially with local phone numbers or toll-free numbers. If someone is going to call you at all, there’s no reason not to make it easy for them to do so.

4) Google Ad Schedule & Dayparting.

Google Ads dayparting allows you to show ads more or less depending on the time of day your potential customers are most likely to be on the computer, giving you maximum exposure at all times of the day.

A good example would be if you’re selling something to people that work better in the morning, then you might want to have your ads show up more often during lunchtime.


However, if you are selling products that work well at night, then the best time of the day for your ads to be shown would be after 9 pm.
You can use Google ad schedule to have your ads show up more often at certain times of the day, or less often at other times.


Google ad schedule allows you to have Google Ads show ads only during specific times of the day when your potential customers are most likely looking for products or services like yours. You can also specify days of the week when you don’t want your ads to show.

5) Bid Adjustments – Manual Bidding vs. Enhanced CPC

Manual bidding is a very straightforward method of bidding that allows you to set the minimum amount you’re willing to pay for a click, and Google Ads will automatically bid on your behalf as high as possible without going over this maximum bid.


Enhanced CPC (eCPC) takes this concept even further and allows you to set a maximum CPC bid, but then Google Ads bids on your behalf for each click up to the amount that would normally be charged. This method is very useful when you’re targeting a select group of keywords and want to ensure these get all the traffic possible while still staying within your budget.


It is important to remember that eCPC bids are not recommended for use with the Broad Match modifier, as all matching types will be given an eCPC bid instead of their default CPC.

That being said, Enhanced CPC bidding offers a lot more control over your AdWords account and is definitely worth testing out if you’re running a highly targeted campaign with few keywords.

6) Ad Customizers – Automatically Updating Ads For Specific Keywords.

Ad customizers allow you to automatically update your ad copy for different keywords that you’re targeting. You can tell Google Ads to replace the information in your Description and Display URLs and/or switch them around to become personalized and relevant for each keyword you’re targeting.


This feature can be very effective if you’re running an ad campaign with multiple products. For example, let’s say you have three different products that are each sold under different names, so your ad copy has to reflect this by saying “buy product name” instead of “buy product 1” or “product name for sale.”

The potential customer to your site will get a more relevant and personalized experience this way, which can help you achieve higher conversion rates and CTRs (click-through rates).


A good example of an ad customizer is the following: “FREE SHIPPING on your order of product name!” You can make the same ad customizer even better by using Google Ads variables for each keyword you’re targeting, like this: “FREE SHIPPING on your {{City}} order of product name!”


It is important to note that ad customizers are not supported everywhere yet. If you’re running a campaign in the United States, you can use ad customizers with keywords and dynamic google display ads. Ad customizers are also activated for the following languages: English, French, German, Italian, Spanish, Finnish, Japanese.

7) Dynamic Search Ads – Set Up Campaigns That React To The Searcher’s Intent.

The Dynamic Search terms work almost like regular keywords, but they are triggered only when a specific query is used. In order to get started with this new ad format, you need to create a search campaign alongside your regular campaign.

The main difference from the regular campaigns is that in order to insert a certain account of dynamic search ads, you would have to use the AdWords web interface instead of importing your account data.


The process of creating dynamic search ads is pretty straightforward, but before you can do it, you have to make sure that the accounts are linked together.

Once the accounts are linked, go ahead and navigate to the Tools tab. If you’ve already created ads for your regular keywords, you will be required to import them into the dynamic search account.

It is important to note that even if you’ve created the ads before linking the accounts, you need to re-create them manually in order for them to appear in your dynamic search ad groups.


The process of creating a dynamic search campaign should take no more than 10 minutes. I recommend you start with the broad match type and use negative keywords to eliminate irrelevant queries that might trigger your ad. Make sure to set the same bids as the regular campaigns in order for them not to lose money on search terms without conversions.

8) Use Google’s Keyword Planner To Create A List Of High-Converting Keywords, this is found in your Google ads account.

The AdWords keyword planner has evolved so much over the past few years. In its first version, based on rough data rather than historical performance metrics, it could not predict if a certain search term would bring conversions.

Today we can safely say that for most paid keywords, we know exactly how many times they will be searched and the exact cost per conversion.


The keyword planner is updated daily with the search volume and average cost for all keywords in our campaigns so it’s worth a small business to check at least once daily. The best way to get started with the AdWords Keyword Planner is by using it to create a list of high-performing keywords.

To do this, go to the Tools section of the Adwords interface, click on Keyword Planner, then click on Get search volume data and trends. The first thing you’ll need is a broad match keyword that carries your main theme.


Once you have created the campaign it is time to start researching for new keywords. At this point, you have to remember one important thing: the more data you have, the better. If you have a very limited budget and have only been running your ad for a few days, then it is best to start with broad match keywords that are likely to bring conversions. In order to find high-performing search terms, I recommend reviewing all the imported accounts from the previous day.


The keywords are scored by the system, so the higher they appear on the list, the more likely they are to bring conversions. The Daily budget field should be set to Unlimited since you will only need to change it once your list is complete. The advanced options can be left as default because there’s no way of knowing what your competitors are bidding on.


You should also choose the Custom date range to get more accurate data. It is important to note that you can edit the keywords before you’re done with generating new search terms.


However, if your account has been running for at least 30 days or if you have a significant amount of historical data, then you can narrow down the list by using the other options Google provides you with.

You can choose to remove keywords that have a limited search history, those with insufficient data, and those not relevant enough based on the context of your ad group’s description.


I recommend setting the budget to $3 if you want to be more precise and avoid going over budget. Once you have the finalized list, it is time to start adding new keywords into your ad groups and re-optimizing your account based on the newly identified search terms. Additionally, if possible, I recommend adding a separate campaign just for new ad groups with broad match keywords.


This will allow Google to learn from these new terms faster and improve the performance of your account.


It is also a good idea to make sure you’re not blocking any keywords that might bring conversions, but which do not appear in the top hundred search terms for your niche.


Final Thoughts…

If you’d like to learn more about how we can help your company and drive sales, don’t hesitate to contact usWe’re always happy to chat with fellow marketers who want the best possible results for their business!

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